Insight Out of Chaos (IOOC), a database marketing company, wanted to revitalize its flagship brand, PetStoreMarketer, beginning with a website overhaul. IOOC specializes in turnkey marketing solutions for independent pet stores, including tailored marketing strategies, creative development, CRM tools, integrated data-driven print and email services, sales reporting, and customer behavior tracking.
Given the diverse array of information to convey, the key objective was to establish a website that is both sleek and captivating that encourages and compels potential retailers to request a complimentary consultation.
The overarching goals were to streamline messaging, enhance user experience/user interface (UX/UI), and overhaul the design to a more contemporary solution. That solution would need to be adaptable to other related brands from IOOC.
The inclusion of pet-related artwork helps illustrate the concepts in a relevant way.
In response, ALL-D recommended the use of illustrations to effectively communicate key offerings and simplify messaging. The approach involved creating a clean aesthetic characterized by vibrant colors and engaging animated visuals, strategically employed to accentuate pivotal concepts.
Updated email templates relate to the look and feel of the website.
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